Overview

The main font of our brand is the Sailec group font. Straight-forward with a polished simplicity, our typography gives all the key information but never talks over the main content.

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Main Typeface

Sailec

Uppercase

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercase

abcdefghijklmnopqrstuvwxyz

Numerals

1234567890

Accented Uppercase

ÀÁÂÃÄĀĂÅǺĄÆǼĆĈČĊÇĎĐÐÈÉÊĚËĒĔĖĘĜĞĠĢ
ĤĦÌÍÎĨÏĪĬİĮIJĴĶĹĽĻŁĿŃŇÑŅŊÒÓÔÕÖŌŎŐØǾŒÞŔŘ
ŖŜŠŚŞȘẞŤȚŢŦÙÚÛŨÜŪŬŮŰŲẀẂŴẄỲÝŶŸŹŽŻ

Accented Lowercase

àáâãäāăåǻąæǽćĉčċçďđðèéêěëēĕėęĝğġģ
ĥħìíîĩïīĭıįijĵȷķĺľļłŀńňñņŋòóôõöōŏőøǿœþŕřŗśŝšşș
ßťțţŧùúûũüūŭůűųẁẃŵẅỳýŷÿźžż

Punctuation

(¡¿!?.:,;…)[&&@#]{-–—|¦·}‹›«»‘’“”‚„'"•/\

Numerators, Denomerators

1234567890 1234567890

Symbols

&%‰©℗®™°§¶*†‡#№

Arrows

←→↑↓

Fractions

¼½¾⅓⅔⅛⅜⅝⅞

Weights

The Sailec family has six weights that range from Extra light to Bold. Primary use are Regular, Medium and Semibold.

Body Copy, Subheaders

Regular

Headlines, Short Paragraphs, Subheaders

Medium

Headlines, Accents

Bold

Setting Type

Typography should only ever be aligned in two ways: Left-aligned or centered. Never right-align or force-justify typography.

Do’s

Dont's

Do’s

Dont's

Type Hierarchy

In order to keep things simple, no more than three type sizes should be used in one communication piece. These sizes follow a simple formula: each type size should aim to be a minimum of 50% larger than the preceding type size.

In some instances, it might be necessary to break this rule and have two type sizes that are closer together. In this case, a minimum 35% size difference should be followed.

Type On Image

Typography can also be applied on top of imagery. In these instances, use black typography on lighter images, and white typography on darker images to ensure that there is enough contrast. Never use color typography on imagery.

Do’s

Dont's